Meta is expanding beyond its successful Ray-Ban lineup, teaming up with Oakley to introduce athlete-focused smart glasses, internally dubbed Supernova 2
🏃 Why Oakley Smart Glasses Are Worth Watching
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Optimized for performance
Built on the sporty Sphaera frame, these glasses boast a center-mounted camera—perfect for cyclists, runners, and athletes who need steady POV video capture during fast movements -
Dual-brand strategy
While Ray-Ban targets mainstream users with stylish everyday tech, Oakley aims squarely at fitness enthusiasts. This gives Meta a two-pronged approach in the smart eyewear market -
High-end visuals coming soon
Alongside athlete glasses, Meta is reportedly developing a premium Hypernova Ray-Ban model featuring a micro-display in the lens—bringing AR overlays and notifications into your field of vision, expected later in 2025
💰 What to Expect
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Target launch: Later this year, with the Oakley glasses likely priced around $1,000, matching other AR-capable designs .
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Tech ecosystem: Will pair with Meta’s wearable lineup—looking ahead to wrist-worn controllers and earbuds—as part of an expanding Reality Labs package .
🎯 Why This Matters
| Focus Area | Insight |
|---|---|
| Sport-focused AR | A smart-glasses debut designed for motion-rich environments like cycling, where regular glasses may fail |
| Broader market coverage | Meta now appeals to both style-conscious consumers (Ray-Ban) and performance-focused users (Oakley) |
| AR evolution | The Hypernova concept hints at future glasses that go beyond smart, stepping firmly into augmented reality territory |
✅ Final Takeaway
Meta’s Oakley smart glasses show a strategic pivot: from casual smart eyewear to performance-grade tech. If you're writing about wearables or fitness tech trends, this development signals that smart glasses are ready to leave the realm of gimmicks and step onto the field—literally.
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